Tiona 696 Titanium dioxide 13463-67-7 Millennium Chemicals Pigments >> Titanium dioxide ADHESIVE Tiona 696 is a superdurable, chloride rutile pigment. It offers a unique combination of maximum chalk resistance, excellent color and gloss retention, coupled with ease of dispersion. Coatings formulation has always been a compromise. This is particularly the case when selecting a titanium dioxide pigment for exterior coatings. Until now, the formulator has had to choose between superior durability and superior optical performance (opacity, tinting strength, gloss and minimum gloss haze). Tiona 696 resolves this dilemma by offering the formulator: • optical properties similar to those of current multipurpose pigments • the maximum exterior durability of superdurable pigments • greater efficiency in existing formulations • increased hiding power per unit volume of paint • excellent haze-free gloss and superior tint strength Titanium dioxide. High performance, chloride rutile pigment. Provides a combination of ease, dispersion, opacity, gloss, chalk resistance and durability in exterior formulations.